F. Prida asked:


The basis of the value of novelty in advertising as an incentive is twofold. Recall the extreme importance, in the lives of our ancestors and in our own experience, of unusual objects, new gadgets, new technologies, new situations, unaccustomed stimuli. This is a business principle that should be taking into account by any home business entrepreneur that advertises.

The organism is perfectly adapted to familiar objects, but strange ones can only set up disturbed or random responses, and hence cause the feeling of shock.

We are startled by the novel, be it physical or intangible, be it the object or the idea as long as it is new, full of unexplored curiosity, unattended interest.

It is full of interest to us both on account of the danger it may contain and on account of the good it may afford. Hence we always attend to it closely when we discover it. This incentive is closely related to the instinct of curiosity. Curiosity is merely the name for our interest in the unknown or unfamiliar. Throw a strange object into the field and the horses and cattle will circle around it, sniffing, poking and snorting until they seem to have discovered all the possible sources of activity to be anticipated from the object. If the object shows no new traits, but behaves just as the old familiar objects in the pasture, the cattle soon scatter away and are hereafter unconcerned about it.

But if it shows any new or unwanted characteristics, the animals are interested in it for days and may be observed constantly examining it. The same is true of a child with a new toy, the teenager with the latest video game, or the geek browsing through a sea of web pages with new internet technology content.

Novelty is an effective attention device. This also illustrates an important principle of perception, that one "sees" not so much what the sense organ affords but rather what the present stimulus has been learned to mean.

Sensation is supplemented by perception. Sadly enough this is something a lot of home business entrepreneurs tend to forget about, and are painfully reminded when their advertising campaigns are not successful.

Herein lies the strong attention value of all devices designed to arouse curiosity - bizarre figures, cuts, shapes, flashing internet banners, to be continued tv. episodes, a good written sales letter, curios spelling, unusual location or positions, catchy names, trade marks, billboards, browser pop ups, the you are the winner e-mail or the ever present online ad promising on how to become rich from home, unfamiliar media, such as balloons, window exhibitions, prize packages, contests, web blogs, traffic exchanges, viral networks, etc.

It has been known that even churches have frequently carried on advertising campaigns based on the novelty incentive, introducing unheard-of specialties and stunts into the service.

Online business entrepreneurs, newspapers, politicians, publishers, movie studios, dealers in every commodity, machinery, etc., uses this incentive to advantage. The element of novelty attracts the attention initially, and, if the thing is sufficiently curious, the observer is likely to keep his attention fixed until the advertisement has been thoroughly digested.

If possible, the novelty should be intrinsic, not simply obtruded as an attention device. A good example of effective and intrinsic novelty is the assertion made once by the old and celebrated advertisement of 3-in-1 Oil : " Men shave with it." It was a clear attempt to employ the novelty device for purposes of attention.

The chief danger in using the novelty incentive is, of course, that of emphasizing the novelty rather than the product.

So home business advertisers should be advise, since the introduction of novelty in advertisement, evidently also introduces the applicable warning of past results do not guarantee future performance.

Copyright © F. Prida . All Rights Reserved .

Online Business

Home Business



Warren

Low Jeremy asked:


Traditional advertising consists of tri-media meaning the television, radio and print. These mediums are still very powerful and effective but more and more marketing people are entertaining the idea of using non traditional advertising. This is mainly because traditional media is becoming so saturated and also becoming very expensive.

In order for your brand or message to get across, a marketer should make sure that the medium used is unique from the rest. Small brands on the other hand have no budget as big as established brands so there is the challenge to find not only unique mediums but mediums that will not cost so much money. This challenge has opened many new entrepreneurs to think of all sorts of non traditional advertising.

One of the hit non traditional advertising options is hot air balloon advertising. Hot air balloons used to be just decorations in air much like fireworks. Ingenious people of the olden times came up with ideas on how to use it as a recreational tool by making it possible for people to ride on it.

Now hot air balloon fairs are famous all over the world. Young and old people flock to these fairs to ride in these balloons or simply to marvel at the beautiful colors as they are launched into the air.

Entrepreneurs then noticed that hot air balloon has a potential to be a medium of advertising. A very keen observer will see the potential of hot air balloons when placed in any event. Hot air balloons can be designed. It has enough space for a logo and tagline. The most important thing is that it is visible to the ***** eye even from afar.

It is especially nice to see a hot air balloon when it is the centerpiece of an event or is the centerpiece of any area for that matter. Hot air balloon advertising has to consider all these things to make sure that it will shine as a non traditional advertising medium.

Hot air balloon advertising maybe expensive but the mileage you get is exceptional. The traditional tri-media might even pick up your hot air balloon ad so even if you did not spend for any of those tri-media, there is a very big chance that you will see your ad in print or television or that you will hear your ad being talked about over the radio. In which case the budget you spent on the hot air balloon advertising will have a return of investment that is triple your original investment.



Adam

Low Jeremy asked:


Hot air advertising balloons are considered as one of the fastest growing form of advertising today. Using an advertising balloon to increase brand awareness is just like having your very own billboard. Hot air balloons can easily attract attention, which is the objective of effective advertising. Hot air advertising balloons help give a lasting impact anywhere.

Hot air advertising balloons are very effective in affecting the behavioral patterns of a large community. The hot air advertising balloons themselves can generate the sales for you. But with it, you can expect more traffic, increased awareness and attention towards the brand that you are advertising. Used to complement traditional advertising methods, hot air balloon advertising can be quite a killer combo for business owners.

And because of their high attraction level among spectators, hot-air balloons are an advertising method that generates the highest retention by their impact made. With a hot air advertising balloon, it is like creating a great spectacle in the sky. Its lofty position in the sky is likely to be remembered by all who have the chance to see it. This makes this method of advertisement the most effective of all. Here are some very telling examples:

A hot air advertising balloon seen soaring through the sky in a city has the ability to catch the attention of 90% of the people who are just going around at that moment. With its high position providing an unhindered view from all sides, hot air advertising balloons allow 60% of these people to stop and take a good look at them.

It is known that about 95% of these people mention to friends and loved ones seeing the hot-air balloon, thereby creating a kind of word of mouth advertising that can generate a lot of indirect brand awareness for companies and other businesses. In addition, there are about 90% of these spectators who will remember seeing the hot air advertising balloon for many years to come, providing a lasting impression that advertisers and companies look for when they advertise.

The largest advantage hot air advertising balloons is that it provides a fast and flexible outreach that can have an impact so most number of people, no matter what the age group they belong to. It has been a proven method of trying to reach out to many people at any one time. Advertising on hot-air balloons is by far the best and most unique and spectacular form of publicity today.



Marcia

Red Balloon Creative asked:


A Copywriter is a Salesperson in Print

So, now ask yourself the question again, do I need a copywriter? The answer is, of course, no. Not if you don’t want to sell things through advertisements or your website. Or, if you don’t care that your sales letters aren’t targeted or well written. But, if like most people, you do understand that effective, persuasive writing would bring about more sales and a greater professional image then yes, you do need a copywriter.

You may believe yourself to be a good writer, with a clear understanding of the English language. However, this does not make you an effective copywriter. A copywriter is trained to write in a persuasive style according to the copy purpose and target audience. As a copywriter myself I can vary my writing style to suit the person I’m aiming the advert at. I can make it feel like the advert or sales letter you’re reading was written just for you, even if 10,000 other people got the same letter through the post.

Would you buy from a website with poor spelling? Let me tell you now, I wouldn’t. It doesn’t matter how well designed the website is, if the spelling is poor it loses all professionalism. If you’re trying to sell to top level decision makers in business you need to write impressively. This means good English and good grammar, or face looking like amateurs.

A good copywriter is able to sell your product and service to any target audience. They will be able to put what you want to say in a written format that will persuade your reader to agree with you. This means you will get increased responses from your written copy be it more sales or more enquiries.

Too many people get bogged down with the design of their advertisements and websites, whilst forgetting that its what you actually say that sells your service. So, however good your website may look it is crucial that your copy appeals to your target and encourages them to buy from you.

Here at Red Balloon Creative our designers work closely with our copywriters, ensuring your website not only looks the part but actually sells your company as well. Professional copywriting can bring about great improvements to your sales and company image. So, whether its website copy, a sales letter or even writing an article Red Balloon Creative are the team to turn to for your copywriting needs. You can get in contact via our website at www.redballooncreative.com.



We look forward to working with you!



Eugene